About Our Staff

Jeff Tirrell

Getting in shape is not meant to be a torturous endeavor. There may be a sore muscle or two along the way, but I believe getting fit should be enjoyed, not dreaded. I get to change lives for a living, which is not only a privilege but incredibly fulfilling and rewarding.

I've gained a diverse range of knowledge and experience since entering the fitness profession full time in 2008.  Ranging from workplace conditioning at Toyota, collegiate strength and conditioning at Western Michigan University, powerlifting, bodybuilding, general fitness clients, and working with post rehab and elderly clients.  I've helped clients set state records and compete on the national stage in Powerlifting, run ultra marathons, climb mount Kilimanjaro, or just have more confidence and less aches in their daily life.  

Though I played many sports growing up and was always active I was a chubby and weak kid who started getting bullied in early middle school.  I was able to use weightlifting to change my life and I'm passionate about doing the same for my clients.  More of my Origins story can be read here. I wrestled and played football in High school, competed in bodybuilding from 2004-2008, and powerlifting from 2012-2017 where I accumulated nine top three finishes, two State championships, and two Nationals qualifications. I currently train in Brazilian Jiu Jitsu in my free time, and enjoy mountain biking, hiking, and exploring with my wife and  four kids.


  • B.S. In Exercise Science from Western Michigan University

  • Certified Strength & Conditioning Specialist (NSCA-2008)

  • Certified Functional Strength Coach (MBSC-2017)

  • Level 2 Nutrition Coach (Precision Nutrition-2016)

  • Online Training Academy Certified Online Trainer (2020)


Tracey West-Smith

It may sound a little cliché, but I truly like helping others and putting people at ease.  These are the reasons I chose, a little later in life, to go into the field of fitness.  Personally, I have always exercised.  I used to run, bike ride and do my own circuit training.  I was never fully confident about my form on movements, however.  I had so many questions.  I also had a bit of fear about utilizing a personal trainer or even going to the gym.  I felt that I had to be perfectly fit before reaching out to someone. My frame of mind was changed when I started working at a front desk for a fitness center.  This is where I met Jeff Tirrell.  I saw the changes, both physically and mentally, in his clients and myself, as I was one of his clients too.  This put me into action to become a personal trainer.  I wanted to help others feel comfortable coming into the gym.  I wanted to show others how to do movements and train for a life of longevity.

  • CPT- NASM (2019)

  • Senior Fitness Specialist- NASM (2020)

  • PPSC (Pain Free Performance Specialist) (2021)